Privacy policy

Lune & Line ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (luneandline.com) ("Website"), make a purchase, or otherwise interact with us.

By using our Website or purchasing our Products, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Website or purchase our Products.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

·        Make a purchase or place an Order;

·        Create an account on our Website;

·        Subscribe to our email marketing list or newsletter;

·        Contact us via email, phone, or contact form;

·        Participate in surveys, contests, or promotions;

·        Leave reviews or testimonials;

·        Otherwise communicate with us.

The personal information we may collect includes:

·        Full name;

·        Email address;

·        Mailing address and shipping address;

·        Billing address;

·        Phone number;

·        Payment information (credit card number, billing information) - processed securely through third-party payment processors and not stored by us;

·        Order history and purchase information;

·        Communication preferences;

·        Any other information you choose to provide in communications with us.

1.2 Information Automatically Collected

When you visit our Website, certain information about your device and browsing activity is automatically collected, including:

·        IP address and approximate geographic location;

·        Browser type and version;

·        Operating system;

·        Device type (desktop, mobile, tablet);

·        Pages visited and content viewed;

·        Time and date of visits;

·        Time spent on pages;

·        Referring website addresses (where you came from);

·        Clickstream data and navigation paths;

·        Search terms entered on our Website.

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, tags, and similar tracking technologies to collect information about your browsing behavior and preferences. A "cookie" is a small data file stored on your device.

Types of Cookies We Use:

·        Essential Cookies: Required for the Website to function properly (e.g., shopping cart, checkout process);

·        Analytics Cookies: Help us understand how visitors use our Website by collecting anonymous usage data;

·        Marketing/Advertising Cookies: Used to deliver relevant advertisements and track advertising campaign performance;

·        Preference Cookies: Remember your settings and preferences for a better user experience.

Managing Cookies: You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling cookies may limit your ability to use certain features of our Website, including making purchases.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Order Fulfillment and Customer Service

·        Process and fulfill your Orders;

·        Verify your identity and payment information;

·        Communicate with you about your Orders (confirmations, shipping updates, delivery notifications);

·        Handle returns, refunds, and exchanges;

·        Respond to your inquiries, questions, and customer service requests;

·        Resolve disputes and troubleshoot problems.

2.2 Marketing and Communications

·        Send you promotional emails, newsletters, and marketing communications (with your consent where required by law);

·        Inform you about new Products, sales, promotions, and special offers;

·        Conduct surveys, contests, and promotions;

·        Request reviews and testimonials.

2.3 Website Improvement and Analytics

·        Analyze Website usage, trends, and user behavior;

·        Improve our Website design, functionality, and user experience;

·        Test new features and optimize performance;

·        Understand which Products and content are most popular.

2.4 Security and Fraud Prevention

·        Detect, prevent, and respond to fraud, unauthorized access, and illegal activity;

·        Protect the security and integrity of our Website and systems;

·        Verify the legitimacy of transactions;

·        Enforce our Terms of Service and other policies.

2.5 Legal Compliance

·        Comply with applicable laws, regulations, and legal processes;

·        Respond to legal requests and prevent harm;

·        Protect our rights, property, and safety, and the rights, property, and safety of our users and others.

3. How We Share Your Information

WE DO NOT SELL, RENT, OR TRADE YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR THEIR MARKETING PURPOSES.

We may share your information with the following third parties under the circumstances described below:

3.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

·        E-commerce Platform: Shopify (for website hosting and e-commerce functionality);

·        Payment Processors: Stripe, PayPal, Shopify Payments (for secure payment processing);

·        Shipping Carriers: USPS, UPS, FedEx (for order fulfillment and delivery);

·        Email Marketing Services: Klaviyo, Mailchimp (for email campaigns and newsletters);

·        Analytics Providers: Google Analytics (for website analytics and performance tracking);

·        Advertising Platforms: Facebook/Meta, Google Ads, Pinterest Ads, TikTok Ads (for targeted advertising);

·        Customer Support Tools: For managing customer inquiries and support tickets.

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information in accordance with this Privacy Policy.

3.2 Legal Requirements and Protection of Rights

We may disclose your information if required to do so by law or if we believe in good faith that such disclosure is necessary to:

·        Comply with legal obligations, court orders, subpoenas, or other legal processes;

·        Respond to lawful requests from public authorities, including law enforcement;

·        Enforce our Terms of Service and other agreements;

·        Protect and defend our rights, property, or safety;

·        Protect the rights, property, or safety of our users or the public;

·        Prevent or investigate fraud, security issues, or illegal activity.

3.3 Business Transfers

If we are involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

3.4 With Your Consent

We may share your information with third parties when we have your explicit consent to do so.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods depend on the type of information and purpose for collection:

·        Order Information: Retained for at least 7 years for tax, accounting, and legal compliance purposes;

·        Marketing Information: Retained until you unsubscribe or request deletion;

·        Account Information: Retained until you request account deletion;

·        Analytics Data: Typically retained for 26 months (Google Analytics default).

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention and destruction policies.

5. Your Rights and Choices

5.1 Access and Correction

You have the right to access and update your personal information. You can:

·        Log into your account (if you have one) to view and update your information;

·        Contact us at hello@luneandline.com to request access to or correction of your personal information.

5.2 Marketing Communications and Opt-Out

You can opt out of receiving marketing emails from us at any time by:

·        Clicking the "unsubscribe" link at the bottom of any marketing email;

·        Updating your communication preferences in your account settings (if applicable);

·        Contacting us at hello@luneandline.com with your opt-out request.

Important Notes:

·        Even if you opt out of marketing emails, we will still send you transactional emails related to your Orders, account, or customer service inquiries;

·        It may take up to 10 business days to process your opt-out request;

·        Opting out of emails does not opt you out of other forms of communication (e.g., text messages if you have opted in separately).

5.3 Cookie Management

You can manage cookie preferences through your browser settings. Options include:

·        Blocking all cookies;

·        Accepting only essential cookies;

·        Receiving notification before cookies are stored;

·        Deleting existing cookies.

Please note that disabling certain cookies may affect your ability to use our Website and make purchases.

5.4 Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our Website does not currently respond to DNT signals. We will update this Privacy Policy if our practices change.

5.5 Data Deletion

You may request deletion of your personal information by contacting us at hello@luneandline.com. Please note:

·        We may need to retain certain information for legal, tax, accounting, or fraud prevention purposes;

·        We may retain anonymized or aggregated data that cannot be used to identify you;

·        Deletion of your account and information is permanent and cannot be undone;

·        We will respond to deletion requests within 30 days.

6. Data Security

We implement commercially reasonable technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

·        Secure Socket Layer (SSL) encryption for data transmission;

·        Secure storage of data on protected servers;

·        Regular security assessments and updates;

·        Access controls and authentication requirements;

·        Employee training on data protection and privacy;

·        Use of reputable third-party service providers with strong security practices.

Important Security Disclaimer: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information using commercially reasonable means, we cannot guarantee absolute security. You provide your information at your own risk.

Account Security: If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for all activities under your account. Notify us immediately of any unauthorized use of your account.

7. Children's Privacy

Our Website and Products are not intended for children under 13 years of age (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children under 13.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@luneandline.com. If we discover we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible.

8. Third-Party Links and Services

Our Website may contain links to third-party websites, services, or platforms that are not owned or controlled by Lune & Line, including but not limited to:

·        Social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest);

·        Payment processors;

·        Shipping carriers;

·        Other websites or resources.

We are not responsible for the privacy practices or content of third-party websites. These third-party sites have their own privacy policies, and we encourage you to review them before providing any personal information. This Privacy Policy applies only to information collected by our Website.

9. International Data Transfers

Your information may be transferred to, stored on, and processed by servers and service providers located in the United States and other countries where data protection laws may differ from those in your country of residence.

By using our Website and providing your information, you consent to the transfer of your information to the United States and other countries for the purposes described in this Privacy Policy.

We take steps to ensure that your information receives an adequate level of protection in accordance with this Privacy Policy and applicable laws.

10. State-Specific Privacy Rights

10.1 California Residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You have the right to request disclosure of:

·        Categories of personal information we collect;

·        Specific pieces of personal information we have collected;

·        Categories of sources from which we collect information;

·        Business or commercial purposes for collecting information;

·        Categories of third parties with whom we share information.

Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Opt-Out of Sale: We do not sell personal information. If our practices change, we will update this Privacy Policy and provide you with the ability to opt out.

Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

Right to Correct: You have the right to request correction of inaccurate personal information.

Right to Limit Use of Sensitive Personal Information: If applicable, you have the right to limit our use of sensitive personal information.

How to Exercise Your Rights: To exercise these rights, contact us at hello@luneandline.com or use our website contact form. We will verify your identity before processing your request. You may designate an authorized agent to make requests on your behalf.

10.2 Virginia, Colorado, Connecticut, Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you may have additional rights under your state's privacy laws, including rights to access, correct, delete, and obtain a copy of your personal information, as well as opt out of certain data processing activities. Contact us at hello@luneandline.com to exercise these rights.

10.3 Nevada Residents

Nevada residents have the right to opt out of the sale of certain personal information. We do not currently sell personal information as defined under Nevada law. If you have questions, contact us at hello@luneandline.com.

11. European Economic Area (EEA) and United Kingdom Residents

If you are located in the EEA or United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR) and UK GDPR, including:

·        Right of Access: Request access to your personal data;

·        Right to Rectification: Request correction of inaccurate data;

·        Right to Erasure: Request deletion of your data;

·        Right to Restrict Processing: Request limitation of processing;

·        Right to Data Portability: Receive your data in a portable format;

·        Right to Object: Object to certain processing activities;

·        Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise these rights, contact us at hello@luneandline.com. You also have the right to lodge a complaint with your local data protection authority.

Legal Basis for Processing: We process your personal data based on:

·        Contract performance (to fulfill your Orders);

·        Consent (for marketing communications);

·        Legitimate interests (for business operations, fraud prevention, and Website improvement);

·        Legal obligations (for tax and legal compliance).

12. Changes to This Privacy Policy

We reserve the right to modify, amend, or update this Privacy Policy at any time in our sole discretion. Changes will be effective immediately upon posting the updated Privacy Policy on our Website. The "Last Updated" date at the top of this Privacy Policy indicates when it was last revised.

We encourage you to review this Privacy Policy periodically. Your continued use of our Website or purchase of Products after changes are posted constitutes your acceptance of the revised Privacy Policy.

For material changes that significantly affect your rights, we will provide additional notice, such as via email or a prominent notice on our Website.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: